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Drumm Marketing and Communications, LLC

www.Drumm-Marketing.com
E-mail: regina.drumm@drumm-marketing.com
Phone: 315-708-2070
Web Design by KLO Web and Graphic Design LLC
About Us
  • Who we are
  • Keys to Success
  • Our Philosophy
  • FAQ
  • More FAQ
  • Privacy Policy
  • In The News
Who is Drumm Marketing and Communications

Image of Regina DrummI'm Regina Drumm, proud owner of Drumm Marketing and Communications. As a twenty-plus year marketing veteran and college business instructor I saw that small businesses had a need for marketing services and I wanted to help them fill it. The role small businesses play in our economy is crucial to our recovery and survival. I want to help those businesses grow and prosper.

I began my career very early on. I believe I was heavily influenced by my grandmother and my mother who loved to read and had a gift with the English language. I also loved to read and write and first began publishing articles in high school as Editor of our school newspaper and columnist for our hometown paper. That quickly emerged into my career aspirations when I pursued a degree in Mass Communications at St. Bonaventure University and later a Master of Business Administration at LeMoyne College. My education provided a solid foundation for me to build my twenty-plus year marketing career on.

Throughout my career I have had the opportunity to work in many industries providing me with a well- rounded exposure and understanding of marketing needs for a variety of industries. Those industries include Cellular, Engineering, Non-profits, Healthcare and Education. In addition, as a college level business instructor at one of our local colleges it is essential that I have my finger on the pulse of what is going on in the business world. Incorporating real world experiences and knowledge is a critical part of my teaching philosophy. Instructing students in Business Principles, Marketing Principles, Management Principles, Business Law, Macroeconomics and Career Preparation exposes me to the business world in many areas and many industries.

To learn more about my experience check out my credentials. (PDF of my resume)

Keys to Success

Drumm Marketing and Communications, LLC (DMC) wants to assure you that providing your company with the best marketing strategies and tools to make you successful is our priority. To help your company reach its goals we believe we have what it takes.

Education and Work Experience

  • Bachelor of Arts in Mass Communication from St. Bonaventure University
  • Master of Business Administration from LeMoyne College
  • Twenty years of marketing experience

Knowledge of Many Industries

  • Experience in Cellular Industry, Engineering, Non-profits, Healthcare and Education

Up on the Latest in the Business World, Marketing and Public Relations

  • College Instructor teaching: General Business, Marketing, Management, Business Law, Macroeconomics and Career Management
  • Member of the American Marketing Association
  • Member of the Public Relations Society of America

Ability to understand clients' needs and turn them into a viable plan

  • Team approach
  • Member of Centerstate CEO
  • Member of Baldwinsville Chamber of Commerce
  • Member of Liverpool Chamber of Commerce
  • Member of Oswego Chamber of Commerce
Our Philosophy

At Drumm Marketing and Communications, LLC (DMC) we know the important role small businesses play in our economy. Making it our mission to help small businesses grow and prosper is what we are here to do. We understand that what truly drives economic growth is the rate at which currency circulates through an economy. When currency sits idle, economies grow stagnate.

Small companies circulate money at a much faster rate than large companies. A dollar that comes into a small business leaves the business at a much faster pace than a dollar that ends up at a large business. So, if you want to stimulate the overall economy, you have to stimulate the small business economy first. Drumm Marketing and Communications wants to help drive the economic growth of your company through marketing strategies that fit both your company and your budget.

According to the Small Business Administration, Small Firms:

  • Represent 99.7% of all employer firms.
  • Employ about half of all private sector employees.
  • Pay 43% of total U.S. private payroll
  • Have generated 65% of net new jobs over the past 17 years
  • Create more than half of the nonfarm GDP (Gross Domestic Product)
  • Are 52% home-based and 2% Franchises

Your business is important to us and our economy!

If you are interested in how DMC can assist you with your marketing strategies, contact us to set up a free consultation where we will discuss what your company needs are and then devise a plan to meet your goals and your budget. Contact us today.

Frequently Asked Questions

Why do I need Marketing?

  • You can have the greatest product or service, but if nobody knows about it how will you gain customers?
  • Potential customers need to see what you have to offer.
  • Show customers they have a choice compered to your competition.

What's the difference between Marketing and Advertising?

Advertising is the paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products or services to its existing and potential customers. Advertising is a single component of the marketing process. It's the part that involves getting the word out on your business, product or service. It involves the developing of strategies such as ad placement, frequency, etc. It includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio and of course the Internet.

Marketing is the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. It includes advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. All of these elements must not only work independently but also together.

Why should I hire a marketing company?

The advantages of hiring a marketing company is that they have the skills and experience to get the job done quickly and professionally so you can begin growing your business.

More Frequently Asked Questions

Why Do I need a Marketing Plan?

  • Identify your target audience and determine the best way to reach it.
  • It provides a detailed profile of your competition. It can identify strengths and weaknesses.
  • It helps control costs by identifying the most effective ways to spend marketing dollars and get a good ROI.
  • Your plan should span a year and outline the marketing goals and how the company plans to reach them.
  • A marketing plan is a place to organize your marketing strategies usually for a year with a timeline.
  • The marketing plan should support your company's strategic plan.
  • It should asses the market as it applies to your business.

Why is Branding important to my company?

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore, it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

  • It can deliver the company message clearly
  • It can create business credibility
  • It can create a connection between the product and the clientele
  • It helps motivate the buyer.
Our Privacy Policy

Drumm Marketing & Communications believes that the establishment of trust and privacy is instrumental to the continued growth of the Internet. We at Drumm Marketing & Communications have created this privacy statement to demonstrate our commitment to individual privacy. The policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site and our services. By using website, you agree to the terms and conditions set forth below.

Collection of Personal Information

Drumm Marketing & Communications collects personal information including, name, address, e-mail address, telephone, demographic data from its members and users. Drumm Marketing & Communications may collect such personal information as part of the contact form process when users submit comments or other correspondence to Drumm Marketing & Communications through its website.. Additionally, Drumm Marketing & Communications may collect personal information through its website by using cookies or other methods of monitoring web usage. We do not market, sell, or trade this information to any outside companies. We may, at times, use the demographic information as a marketing or promotional tool. When we do that, we will make sure it remains entirely anonymous.

Security

Our site's contact form requires users to give us contact information (a valid email address and phone number). We take privacy very seriously and we never sell, rent or otherwise distribute the information you submit on our website. You can assured that your personal information, including your email address, will be kept in strict confidence.

In The News

Articles and Press Releases About Drumm Marketing and Communications and Regina Edwards Drumm Romance Author.